Microsoft’s been jumping around and waving its arms at developers for a couple of years now, in an effort to get people excited about Windows Phone as an app platform. But the message still hasn’t stuck. That’s a sentiment being echoed by Rovio, the developer of Angry Birds, which has just dropped a massive bomb on Microsoft’s fledgling platform.
Enough accidental bird-puns; here’s the news: Rovio has come out and said that it has no plans at the moment to launch Angry Birds Space, the semi-sequel to the incredibly popular mobile game, on Windows Phone.
"If you look at activations,” says the company’s Peter Vesterbacka in an interview with Bloomberg, “Apple’s iOS and Android are clearly bigger than any other platform. We want to be on all screens, but we have to consider the cost of supplying the smaller platforms. With Windows Phone, it’s a lot of work to technically support it."
That’s completely damning, as far as Microsoft is concerned. It’s really not the kind of message that it wants floating about. It’s hardly surprising, though. Microsoft had to twist Rovio’s arm and help out along the way to bring the original Angry Birds to Windows Phone. The costs involved mean that the app is likely why the game is far more expensive there (£2.29) than it is on the iPhone (£0.69).
If Windows Phone wants to grow as a viable platform choice, it really needs these sorts of big name apps to hit at the same time as on every other platform. Not a month later or a week later: the same day. Having top-tier, headline-making apps sidestep WP altogether is the kind of thing that could end up completely killing it.